A tracker brand that explains itself in three verbs.
IKSA is a client’s brand of small, stick-on Bluetooth trackers. Before anyone can hold one, the website has to do all the selling. I designed the brand and a single landing page that takes a stranger from “what is this?” to joining the waiting list. The site is live now.
VIEW LIVE SITE ↗
The live site is an early soft launch, not the final design. I’m reworking it now from the client’s first feedback, so iksatracker.co.uk will keep changing.
See what’s next ↓
01 · In brief
Small object, simple promise.
THE IDEA
Three verbs carry the whole brand, so anyone gets it in one read.
THE PROBLEM
Tracker brands lead with specs and networks. Buyers just want to stop losing their keys, and a brand that hasn’t launched has no reviews or shelf space to lean on.
WHAT I DID
The brand and a single landing page, including every line of copy.
Naming
Brand system
Landing page
UX writing
STATUS
A soft-launch brand site with an email waiting list, now being reworked from client feedback. IKSA launches in early 2027.
Soft launch
Waiting list open
Launch: early 2027
02 · Challenge
Every tracker sounds the same.
Product pages across the category talk about ecosystems, ranges and protocols. That is fine for early adopters and confusing for everyone else, especially people buying one for a parent or a child’s school bag.
03 · Strategy
One page, one job: the waiting list.
IN · ONE SECTION PER DOUBT
Six sections, in the order a first-time buyer wonders.
01
What is it?
04
Does it cost?
02
Why should I care?
05
What else can it do?
03
Is it hard?
06
How do I get one?
WHY
Before launch, the only thing to ask for is an email address. Every extra choice is a reason to leave.
Your email address
→
04 · Process
The messy middle.
I listed the questions a first-time buyer asks, in the order they ask them, and gave each one a section. The FAQ answers the awkward ones out loud, and there are two places to sign up.
01
Questions
Listed what a first-time buyer wonders, in the order they wonder it.
03
Name and mark
Tried Sanskrit names and 10 to 20 marks before IKSA and the signal rings.
04
Words
Drafted the copy with Claude, then shaped it into one calm voice.
05
Design and build
Designed in Figma and built in Squarespace, with the hero video made in Higgsfield AI.
06
LIVE
Soft launch
Put the site live quietly to gather first feedback before any marketing.
05 · Brand
Calm, warm and quietly confident.
Warm linen, daylight photography and one light typeface, PP Neue Montreal, keep it well away from gadget black and neon. The mark is a dot with signal waves either side, so the logo itself says “it finds things”. The product is still being made, so there was nothing real to film yet. I made the site's video with Higgsfield AI instead.
TYPE
Aa
Never lose
the things
that matter.
PP Neue Montreal Book, one light weight.
Size does the work, not bold. Shown here in Geist as a stand-in.
Linen
#F6F1E9 · page
Ink
#201C13 · text
Bark
#4B4230 · details
Mist
#BDC6D7 · cards
Green
#2B5B5E · brand
![IKSA: [Video frame B] Brand · logo close-up](https://cdn.jsdelivr.net/gh/PDodia23/portfolio@main/images/iksa-09.jpg?v=380c55a6)
06 · The page
One scroll from curious to convinced.
08 · UX writing
Short verbs, no jargon.
The tagline sets the voice for the whole page. Headlines are short sentences anyone could say out loud, and the technical detail waits in the FAQ for the people who want it. I drafted the copy with help from Claude, then shaped it into this voice.
09 · Details
Small things that make it feel considered.
A 100px promise with a soft tonal fade, an accordion FAQ, frosted cards that keep text readable over photos, and a waiting list that asks for one thing. Live at iksatracker.co.uk.
10 · Options I rejected
What I left off the page.
Before launch, every extra choice is a reason to leave. These are the options I turned down, and what went on the page instead.
✕ Rejected
Spec tables and comparison charts
✓ Instead
Six sections that each answer one buyer question, with the technical detail waiting in the FAQ.
✕ Rejected
Asking for an account before launch
✓ Instead
Just an email address, asked for in two places: after the steps and at the end.
✕ Rejected
Longer Sanskrit names, like Smriti and Dhruva
✓ Instead
IKSA: four letters, and it means sight.
✕ Rejected
Detailed logo marks that blurred when small
✓ Instead
A dot with signal waves either side, so the logo itself says “it finds things”.
11 · Reflection
Live, and early.
The site is live as a pre-launch brand site with an email waitlist, ahead of launch in early 2027. It is too early to claim results, so this shows the thinking: one job for the page, one voice, and a brand that looks like the moment you find something. What I can measure now is how well it is built.
SOFT LAUNCH · IN PROGRESS
REDESIGN UNDERWAY
FULL LAUNCH EARLY 2027
This is a soft launch,
not the final site.
I put the site live quietly to gather initial feedback for the client, before any advertising or marketing. I’m now actively working on the design based on that feedback, so the live site will change.
“Pooja turned a rough idea into a brand that finally feels like IKSA: calm, warm and easy to understand. The process was clear from the first sketch to launch, and it’s a site I’m proud to send people to.”
FOUNDER, IKSA
Lighthouse · desktop · 13 Nov 2026
Accessible, and easy to find
Accessibility
Best practices
SEO
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