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Where
RESEARCH
MEETS
CRAFT and
Code

Product and UI/UX designer who also codes the front end, making digital products that are tested with real people and feel effortless to use.

PRODUCT DESIGNER · 5 YEARS IN DESIGN

Designing and building for the web, from the first user interview to the last line of CSS.

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Fluent in both Figma and front-end code, so designs arrive with their states, spacing and accessibility already worked out. Research, usability testing and a shared design system keep every decision grounded.

Pooja Dodia: Featured: IKSAPooja Dodia: Featured: IKSA

PROOF = PUDDING

Results I can show, not just pixels.

100

Lighthouse accessibility score on my rebuilt portfolio, up from 94.

3

Design changes from a 5-person usability test on Butter & Bloom, starting with a written VEGAN tag.

0

Automated axe accessibility issues left on my rebuilt portfolio, down from 7.

ABOUT

Driven by design,
grounded in code.

I've loved design since I was a child, and learning front-end development means I think about how things get built as well as how they look. My work starts with user research and testing, runs through a shared design system, and ends with a handoff engineers can build from without guessing. Outside design I'm usually halfway through a novel (currently The Night She Disappeared by Lisa Jewell) or planning the next trip.

MORE ABOUT ME

DESIGN TOOLS

FigmaPrototypingAI toolsCanva

FRONT-END

HTMLCSSJavaScript

METHOD

User researchUser interviewsJourney mappingWireframingUser flowsUsability testingDesign systemsResponsive designWCAG accessibility