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IKSA · Client work
What launching a new product with a client taught me about selling with words.
Selling a tracker nobody can hold yet, the hero copy I kept rewriting, and a design that’s still changing.
Pooja Dodia
·
22 Sep 2026
·
5 min read
The project
A client brand of small, stick-on Bluetooth trackers. Brand, landing page and every line of copy. The site is in a soft launch, and I’m still changing the design.
01
The page has to do all the selling
IKSA makes small, stick-on Bluetooth trackers. Before anyone can hold one, the website has to do all the selling. A brand that hasn’t launched has no reviews or shelf space to lean on. It has one scroll of a web page.
Tracker brands lead with specs and networks. That is fine for early adopters and confusing for everyone else, especially people buying one for a parent or a child’s school bag. Buyers just want to stop losing their keys.
Sections
6
One question each
Verbs
3
Stick it. Track it. Keep it.
Fields to sign up
1
An email address, nothing else
02
One question per section
I listed the questions a first-time buyer asks, in the order they ask them, and gave each one a section.
1
What is it?
2
Why should I care?
3
Is it hard to set up?
4
What does it cost?
5
What else can it do?
6
How do I get one?
The FAQ answers the awkward ones out loud. Price and the Tile comparison sit in the open, so they can’t become reasons to leave.
“Stick it. Track it. Keep it.”
03
Rewriting the headline
Headlines are short sentences anyone could say out loud. The technical detail waits in the FAQ for the people who want it. I drafted the copy with help from Claude, then shaped it into one calm, warm voice.
✓
Never lose the things that matter.
The promise, and the first thing you read
✓
Iksa gives everything you own a way back.
The brand line under it
✓
Stick it. Track it. Keep it.
Three steps, one verb each
04
What I’d tell another designer
Before launch, the only thing to ask for is an email address. Every extra choice is a reason to leave, so the page ends on a single field.
Show it working, don’t list specs. A glass panel over the photo previews six trackers, their battery and alerts, so the app is explained without a screenshot. And don’t treat launch as the finish line. The site is in a soft launch so the client can gather early feedback before any advertising, and I’m still changing the design as that feedback comes in. Next I’ll watch where people drop off and test two hero headlines against each other.
